Graphic Design Melbourne
Is your logo effective?
Is it out of date?
The company logo is integral to the overall marketing strategy. Properly designed logo offers immediate brand recognition, identifies your product and company but most importantly the logo is what differentiates you from competition.
In other words, it is what gives you a unique personality.
While there are many who do not place much value on having an effective design and view logos as a mere ‘pretty image’ to go with the business name, the reality is yet so different.
The company logo is the forefront of your business- it establishes reputation, recognition and credibility.Apart from the business name the brand logo is one of the most identifiable elements of your company. I certainly have, as a consumer, judged a company based on its presentation- in other words, based on the logo design and the consequently perceived value.
Ask yourself the following questions to evaluate the effectiveness of your logo design:
Does your logo design identify the product/service you are selling?
Is your logo design unique?
Does your logo distinguish you from your competition?
Does your logo design reflect your company or product’s value?
Does your logo communicate the quality of your offer and company?
Is your logo design functional?
Does your logo abide fundamental design principles?
Does your logo speak positively to your customers?
Does your logo give your product and business any credibility?
Is your logo visually attractive?