Graphic Design Melbourne
How to prepare a design brief?
Hint #1:
If there are more people working in your business GET THEM INVOLVED! Chances are they view the business or product or even the problem differently to what you do.
Getting others involved in the briefing process will expose significant differences in how your company, the problem and its objectives are perceived.
Also, if you are the owner there is a slight chance your ‘evaluation’ may be victim of bias?
One suggestion is to do an anonymous internal survey, which allows your staff to freely and honestly evaluate the situation and share their opinion. This is a great way to get to the core of the problem or situation at hand.
Hint #2: Let your feelings run wild.Share how you feel about the brand or product. This will help evaluating the current image and personality and also give the consultant and designer a good base for what you would like the image of the company to be.