Graphic Design Melbourne

I can help you with writing up editorials and press releases for your business. Whether you need copywriting for your website, brochure, press release or similar I can help you to communicate your desired message.

For website content, I will do keyword analysis to ensure that the content is targeted and supports the businesses' online and search engine marketing. Once a thorough analysis of keywords is done, I will optimise your website for search engines.

Website Design Melbourne

Does your current website give a desired image of your business?
Does it reflect the quality of your business & products?
Does it strengthen your brand image?
Does your website make your business look professional?

Benefits of a well-designed website:

Your website is a chance to strengthen & sustain your products and brand in the eyes of potential clients. It is an extension of your company.

One of the major reasons why small businesses are not successful in taking advantage of the growth offered by the internet is because, despite their product offer being of better quality and value than of their competition, if the website design does not reflect this, potential clients will turn away.

Design of a functional and unique website design that supports your brand identity and desired look. If you want a search-engine friendly website that is eye-catchy and practical, I can help you.

Search Engine Optimisation

Do you have a website that is not found by search engines? Why is it important for your site to be optimised and rank well, particularly if you are a small business with a limited budget?

Targeted visitors can find and visit our website. People who are seeking a particular product or solution, for which you happen to be competing or...or not, are likely to convert into being your customers.

This is because they are actively in quest of a product or solution that your business has available.

These are visitors who need something, are looking for it and are ready to buy.
You cannot hope for a better prospect than that!

This is exactly why the content on your website needs to match their search for a product. A highly ranked website can result in a lot of traffic of potential customers to your webpage.

Allow yourself to be found.

Business Logo Design

The branding efforts of your small business not only begin with a good logo, they are commanded by it. Your brand logo is visible in all of your marketing, from your business card to invoice to website.

A professionally-designed logo can ensure that you are remembered. If consumers cannot remember what your logo looks like, they are not likely to remember you and your brand either. Your brand logo is an immediate visual cue that transmits the fundamental nature and personality of your brand in this very fast-paced world.

The right logo or identity is one of the most critical elements of your brand. A business without the right identity is simply not established.
To appropriately portray the essence of your business you need a professional to discover the make-up of your business and brand. To create a successful logo you need to first thoroughly define the character and elements of your brand and company.
The Zen Enlightenment Brand Audit can help small business brands find what is at their core in order to create the perfect logo. I can help you to create a business logo design that tells your story to clients and reflects your personality. This logo will give your brand a voice.

A professionally designed logo can help promote awareness of your small business and help you obtain a point of difference allowing you to stand out. Your logo represents who you are- your company and brand.

It acts as the immediate identification of your business. The logo is the first impression customers get of your company. Your company logo encourages trust and loyalty. Your company logo is the basis for your overall corporate identity.

Corporate Identity Design

So what is corporate identity?

In simple terms it is the what and the who and the how.

Corporate identity is the identity of the business and how it presents itself to its target audience. It defines the nature of the business, what the business does, how it is done and the goals of the business.

The visual- corporate identity: stationery

To succeed with your branding efforts you need to integrate the different visual aspects of your brand across every point of contact with customers.

A brand is intangible. It basically exists in the mind of customers. It needs to facilitate recalling.

So, having an integrated corporate stationery design including business logo design, business card, letterhead and website can make it easier to customers to remember your brand visually and recall it.

Brochure Design

Want to look good?
Want a beautiful & unique brochure design?
Want to stand out?

Every small business needs to have a brochure. A brochure informs your customers about your marketing offer and is a visual summary of the benefits and features that you company offers to them.

Branding and Re-Branding

Your company brand is so much more than just a pretty logo. Your brand is you, your company as seen by your customers. The way in which your customers perceive and view your brand is very important. It is your key to success.

I have developed a comprehensive Zen Enlightenment Brand Audit that will give you a good insight into who you are and who your brand is. Whether you want to crate a new identity, refresh or change your brand identity, the Zen Enlightenment Brand Audit can help you.

Do you know how your business compares to your competition?
Do you know how clients perceive your business and brand?

You will get a differentiated, effectively positioned brand that reflects the personality of you and your business.

What is your brand promise?

If you want to develop a strong and effective brand for your business you need to first and foremost discover what your brand stands for. Not only that, this representation and image needs to differentiate your business and meet the needs and wants of your customers.

The Zen Enlightenment Brand Audit can help you find out what your brand is, what your customers needs are and how these needs can be met in a different manner to your competition. Once this point of difference is discovered, this then needs to be successfully communicated in the shape of a brand promise. This brand promise needs to be consistently delivered to your customers.

Print Design- Print Advertising

Creative Communication

Do you want an eye-catchy print advertisement?

Do you want a print advertisement that reflects the personality of your brand?

Do you want a print advertisement that clearly communicates with your target audience?

Business Card Design

A professionally designed business card is a great marketing tool.

Business cards have become sort of a must for small businesses.

They are portable, they have your contact details & they are affordable.

Take advantage of the current very special deal: 1000 business cards designed and printed- full colour both sides- laminate both sides for only $350!

Web Banner Ads

Web Banners Ads drive extra traffic to your website. There are many online media & informational sites that both trade and retail customers visit to obtain product information, which offer listed companies the opportunity to have web banner ads.

Since such sites drive a lot of traffic, having your own banner ads present can be highly beneficial to your business. Banner ads are a very effective and efficient way of promoting your offer and business, as they provide direct traffic to your company website that is just a mouse-click away.

Benefits of banner ads:

You can choose where you want to place your ad, naturally you want to be present on websites that has great website visits. Most such sites allow you to track the click-through, as in how many people actually viewed your banner and clicked through on your website.

If you are present on multiple sites, this allows you to compare the performance of each [which sites drives more traffic to your business website] and further focus your marketing investment.

Graphic Design Services

Editorial Support & Copywriting